95 out of every 100 bloggers quit blogging within six months. The reason is that they expect too much from their blogs. You simply cannot expect that your blog will start making money within the next two weeks after being launched. Another prominent reason of quitting the passion for blogging is that it is hard to measure the outcome of blogging so passionately.
Yes, the truth is that you might have to wait for months to see your blog start making money or driving good traffic to your main website. It is a long term process but that does not mean that you leave the ground without a fight. However, the problem is that you will find it really hard to convince a potential client to invest in content driven marketing because of the lack of opportunity to measure the outcome.
But this is not so, outcome of content driven marketing is measurable; the only problem is that this is not as straightforward as you might have thought it to be. Here we are going to share some cool ways to track the outcome:
Select The yardstick
Total amount of revenue and readership are the two traditional medium of measuring the success of a marketing campaign. But these tools cannot be used for measuring the success of a content driven marketing policy. Here brand awareness and some conversion metrics are being employed to figure out whether the marketing policy is working or not. However, here conversion may not necessarily be strictly related to getting some clients onboard, you can use other metrics such as successful users’ signup, RSS feed subscriptions etc. The more, the better.
It is hard to measure the success of your marketing campaign unless you are starting off with a really large audience. It will take time to build brand awareness and sometimes even more time to see conversion. But this does not mean that you cannot measure the outcome of content driven marketing strategy in short-term. There are some proxies that you can give a try to measure the ROI of a content driven marketing strategy. Number
of Facebook likes, Retweets, Comments, average time on page, number of visitors, shares in other social media etc.
However, you need to be patient if you are to see steady increase in the number of Retweets or Facebook likes. Do not try to manipulate things by doing smart things like Facebook like exchange or by joining crazy association like I-retweet-you-you-retweet-me. These techniques may help you see some progress but they basically horrible wastage of time and your earnest effort.
Try Different conversion Indicators
By installing Google Analytics, you can easily track conversion and other metrics of your blog. It is important to monitor how many leads your blog have generated in a week or in a month but it is also equally important to monitor other secondary metrics such as times spent on a particular post, length of sales cycle, lead quality, number of bookmarks etc.
While working with content driven marketing strategy, it takes some time to get clear data on ROI. Sometimes, it may take three to six months to get clear indication of whether your marketing strategy is working or not. So, do not be in hurry. Try to work hard and honestly and success will come knocking at your doors.