In making a site, thinking carefully and choosing the right keywords should be your most important initial step. These words would be your key in making your website known in the search traffic.
Several steps must be followed in order to choose the right keywords.
First, there should be a list of keywords readily available on your site text before composing it. There are a lot of search engines that offer their SEO services in the first place to help you define the right keywords for your site. Some of the sites like wordtracker or inventory.overture might be a good way to start opening an English language website. Although there might be some cautions to take on, some of the data that they give you may not be satisfying or significant from the actual keywords that you are looking for.
Second, when you are already done defining your estimated list of keywords, it might be best to observe what your competition is doing also by analyzing his/ her sites and find out about the keywords that he/ she is using. Maybe out of the blue, you may discover some relevant keywords that would be much suitable for your site.
Third, you need to ask some questions to yourself in order to choose the right keywords that would best define your website.
1. How can people search my products and services?
2. Which are those sites that dominate for those kinds of searches?
3. In what kind of searches can I win?
There are many strategies presented on the net, but you can best optimize it by following two distinct strategies.
1.) Optimizing for a small number of extremely popular keywords. Although there are some disadvantages that would come along with this strategy. The rate of competition is so high that it is so hard to reach the top position of the search engine result especially if the site is still new for in the listing of these queries.
2.) Optimizing your website by using great number of less commonly used words. This type of strategy would give you just the minimum optimization for your website. The rarely mentioned word combination might be just sufficient in supplying a huge number of search traffic.
You might also like SEO Guidelines for Website or Blog Internet Marketing Online along with reading some more Online Popular Website or Blog SEO Analysis tools. Looking into various kinds of SEO would deal much more better way which comes at Black Hat SEO vs White Hat SEO
Using the best keywords for your site is not an easy task. Careful attention to details and a good planning and choosing must be done to give the best optimization to your website. Competition is very tough on the net, so finding ways that could give your website a catchy keyword for the people to search your products and services is really needed. It is either you use the trendiest keyword with so many foes or choose the rare keywords that would just be enough for the search traffic. Which is which?