When it comes to building a successful blog, especially one that makes a lot of money online, people are used to thinking that the most important thing is the type of traffic one gets and its quality. While traffic is no doubt very important, a lot of people still fail to recognize one very important aspect of building a successful business blog, and that aspect is branding.
Just try to take a look at some of the biggest companies in the history of the world and also take a look at those countries that are already dominating the world today, you will notice they have a very strong brand that people can relate with. It isn’t that these companies don’t have competition or that they have no need to market themselves, but they are able to get the best from their efforts by focusing their marketing efforts on promoting their brand. Two great companies of this nature that comes to mind are coca cola and apple.
There is nothing stopping you as a blogger from learning from some of the biggest companies in the world and there is no reason you can’t get the best from branding. This article will be explaining to you the importance of branding and why you need to start focusing more of your efforts on it from today.
Branding makes it easy for Readers to know about Your Blog
Just think about it. When people think about portable and productive laptop computers the first thing they think about is Apple, when people think about PCs the first thing they think about is Microsoft, when people think about soft drinks the first thing they think about is coca cola.
To be able to achieve a high level of success in your blogging career it is very important that you create a brand that connects with readers and that makes it easy for people to know what you talk about.
For example, if the main aim of my blog is to talk about everything related to Nutrisystem and Medifast it is very important for me to make it easy for people to know that that is what my blog is all about the first time they discover my blog. To that effect a great name that will work for my blog is “All things Nutrisystem” or “All things Medifast” or even a combination of both. I’ll also try to spend the most of my time where people talk about these two things.
As a blogger your brand is the first thing your readers think about when they think about your blog – and it should be focused not only on the short term, but on the long term.
Branding makes it easy for Readers to relate with Your Blog
When you visit a blog that teaches people how to make money blogging you won’t expect to start reading tips on how to catch more fishes because that blog is already registered as a blog that talks about blogging in your mind. The same thing applies to your blog.
Instead of focusing on a blog that talks about just everything why not look for just one thing that you want your blog to be known for? If your main specialization is in helping sick people recover then you will do well by creating a brand that sick people can relate with.
Your brand will influence how people perceive and relate to your blog, it will also influence how people spread the word about your blog and it will influence how people buy from you whenever you recommend a product.
Branding makes it easy for Opportunity to Come Your Way
If you take a look at the blogging niche the first name to come to mind is that of Problogger’s Darren Rowse. If you take a look at the Copywriting and Content Marketing niche the name of the first person to come to mind is that of Brian Clark. The reason is because these bloggers have focused on building a great brand that can be associated with their blogs and their names and the end result of this is that opportunities will always come their ways first as far as that niche is concerned.
If the media wants to talk about blogging the first person they will think about is Darren, because he is already know for the blogging brand. If you start focusing on creating a great brand in a matter of time people will start thinking about you whenever they think about your niche and that will only bring about more opportunities for your blog.